Your environment, Your pace, Your budget.
The Business of Music
- 26 Sessions, approximately 6 month course. Payment plan options available, based on qualification.
*In-Studio. Other options include the full BOM course 1-v-1 at $6999.
THE BUSINESS OF MUSIC
This course is the essential starting point for independent artists, covering every aspect of the music industry—from building your unique brand and mastering production techniques, to negotiating contracts, managing finances, and executing successful marketing strategies. With hands‑on exercises, real‑world case studies, and expert guidance, Business of Music equips you to turn creativity into a thriving, sustainable career. Discover your true potential and ignite your music career.
THE BUSINESS OF MUSIC
This course is the essential starting point for independent artists, covering every aspect of the music industry—from building your unique brand and mastering production techniques, to negotiating contracts, managing finances, and executing successful marketing strategies. With hands‑on exercises, real‑world case studies, and expert guidance, Business of Music equips you to turn creativity into a thriving, sustainable career. Discover your true potential and ignite your music career.
ARTISTIC BRANDIN & DIY FOUNDATIONS
Identity, Mission, Branding, Positioning, USP, Targeting, Elevator Pitch, Market Analysis, Vision, Values, Messaging, Consistency, Logo, Positioning Map, Reputation, Authenticity, Storytelling, Goals, Milestones, Differentiation, Influence, Voice, Strategy, Engagement, Evolution
CREATIVE PRODUCTION & RELEASE STRATEGIES
DAW, Home Studio, Recording, Editing, Mixing, Mastering, Workflow, Production, Budgeting, Release Strategy, Distribution, Pre‑Order, Single, EP, Album, Collaboration, Plugins, Virtual Instruments, Sampling, Automation, Arrangement, Composition, Sound Design, Innovation, Feedback
ONLINE PRESENCE & DIGITAL MARKETING
Website, EPK, Social Media, Email Marketing, Analytics, SEO, Digital Security, Content Calendar, Engagement, Blogging, Mobile Optimization, PPC, Hashtags, Social Ads, Influencer Marketing, Cross‑Platform, Branding, Traffic, Conversion, Data, Retargeting, CRM, Reputation, Audience, Growth
VISUAL IDENTITY & BRANDING DESIGN
Logo, Color Palette, Typography, Artwork, Graphics, Motion Graphics, Video Branding, Style Guide, Consistency, Design Tools, Photography, Animation, Mood Boards, Storytelling, Layout, Illustration, Evolution, Templates, Aesthetics, Iconography, Motifs, Trends, Assets, Cohesion, Vision
LEGAL, PUBLISHING & RIGHTS MGMT
Copyright, Masters, Licensing, Publishing, Contracts, Recoupment, Royalties, PROs, NDAs, Legal Counsel, Rights Management, Administration, Co‑Publishing, Ownership, Mechanical, Performance, Sync, Metadata, Digital Rights, Blockchain, Registration, Audit, Transparency, Negotiation, Compliance
TOURING, SHOW BOOKING & LIVE PERFORMANCE
EPK, Pitching, Tour Itinerary, Route Planning, Venues, Booking, Negotiation, Sponsorship, Live Streaming, Ticketing, Merchandising, Logistics, Crew, Stage Design, Sound, Lighting, Production, Travel, Accommodation, Contracts, Engagement, Promotion, Partnerships, Scalability, Contingency
FINANCIAL MANAGEMENT & MERCHANDISING
Business Plan, Budgeting, Accounting, Tax, Royalties, Cash Flow, Revenue, Expenses, Investment, Savings, Forecasting, KPIs, Profitability, Merchandising, E‑commerce, Direct‑to‑Fan, Pricing, Inventory, Fulfillment, ROI, Break‑even, Planning, Diversification, Sustainability, Growth
MARKETING, PR & NETWORKING
Campaigns, Press Releases, Media Kits, Radio, Influencers, Social Ads, Content, Storytelling, Public Relations, Sponsorships, Networking, Email Marketing, Digital Marketing, Analytics, Branding, Engagement, Crisis Management, PR Strategy, Partnerships, Visibility, ROI, Calendar, Community, Collaboration, Reputation
IN SESSION 24/7
Utilizing online services like Discord, students and instructors are in constant communication - no question goes unanswered. With the Discord mobile app, class is in your pocket.
STUDENT DISCOUNTS
SLDP partners with a long list of software and hardware manufacturers, offering up to 50% off for students. Ableton, Xfer (Serum), Fab Filter, Waves, Output, iZotope, Soundtoys, Sonnox + more.
FREE STUDIO TIME
Students can book the Kings Peak (Production) and Alta (DJ) Rooms free of charge outside of normal class time, allowing students to continue refining their skills in a professional studio environment.
READY TO TAKE YOUR SKILLS TO THE NEXT LEVEL?
Applying to attend SLDP is free and easy.
1
APPLY
Submit your application at SLDP.com/apply. An SLDP coordinator will reach out to you to discuss your application and schedule an initial tour and consultation.
2
TOUR THE STUDIO
Our space is your space. After completing the studio tour, we'll work with you to determine the best course for your current level of experience and your needs.
3
START PRODUCING
Class begins! At orientation, your instructor will provide information on student discounts, day to day operations and make a plan for success.
SETUP A STUDIO TOUR
Reach out and we'll set you up with a tour of the studio and consultation regarding your experience and goals with Music Production and Live Performance. You can also text anytime to 801-410-0295 to schedule a tour and ask questions regarding our courses and curriculum, or email to info@sldp.com.
DO YOU HAVE EXPERIENCE WITH BUSINESS AND ARE LOOKING FOR INSTRUCTION IN PRODUCTION OR DJING?
Take a look at the full SLDP course offering.
